Too many businesses still operate like storefronts on sleepy streets, hoping foot traffic will come. The waiting game feels familiar, even comfortable. But in the era of fractured attention and infinite choice, companies can’t afford to be passive. The new imperative is to create connection—not just capture it. Businesses that thrive today are shifting from being destinations to being experiences, finding unexpected and creative ways to show up in people’s lives before a need is even
Spark, Don’t Wait: The New Rules of Customer Engagement
Friday, June 13, 2025